Brand Management & Marketing
Association

Ethical Standards

Brand Management & Marketing Association is built on the principles of professional credibility, responsible representation, and ethical conduct.

BMMA expects accepted members to uphold standards of integrity, accuracy, professional respect, and responsible public positioning in relation to their work, their communications, and their association status.

These standards help maintain trust in the Association, strengthen the value of membership, and support a serious professional environment.
Professional Conduct
Members of BMMA are expected to conduct themselves in a manner consistent with professional responsibility and sound judgment.

This includes maintaining honesty in communication, avoiding misleading self-presentation, respecting other professionals and organizations, and acting in ways that support the credibility of the field and the Association.

BMMA membership is intended to reflect not only professional status, but also professional maturity.
Core Ethical Principles
The Association is guided by a core set of ethical and professional principles that shape member conduct and representation.
  • Integrity
    Members are expected to represent their background, qualifications, achievements, and professional role honestly and without misleading claims.
  • Professional Respect
    Communication and conduct should reflect respect toward colleagues, organizations, clients, audiences, and the broader professional community.
  • Responsible Representation
    Association membership, certificates, and BMMA-related references should be used accurately and responsibly, without exaggeration or misuse.
  • Credibility and Standards
    Members are expected to contribute to a professional environment that supports credibility, thoughtful practice, and trust in the Association’s standards.
Use of Association Status
Accepted members may refer to their BMMA membership status only in accordance with the Association’s current rules and public positioning standards.

Membership should not be presented in a false, inflated, or misleading way. Use of the Association mark, certificate references, or public mention of BMMA should remain accurate, proportionate, and consistent with the actual status granted by the Association.
Standards Review and Internal Discretion
BMMA reserves the right to review conduct, representation, or public use of association status where necessary to protect the integrity of the Association.

If professional behavior, public claims, or use of BMMA affiliation materially conflict with the standards of the Association, BMMA may take internal action in accordance with its current structure and discretion.