Brand Management & Marketing
Association

REGULATION
ON MEMBERSHIP, GOVERNANCE, AND PROFESSIONAL STANDARDS
Brand Management and Marketing Association (BMMA)

PREAMBLE


This Regulation establishes the internal governance framework, membership standards, operational principles, and compliance procedures of the Brand Management and Marketing Association (BMMA).

The Regulation is adopted pursuant to the Charter of the Association and governs:
  • membership eligibility and admission procedures;
  • institutional governance and decision-making processes;
  • professional and ethical standards applicable to members;
  • internal administrative procedures;
  • documentation and certification rules.
This Regulation serves as a normative act of the Association and is binding upon all governing bodies, committees, members, and administrative representatives of BMMA.

ARTICLE 1

LEGAL STATUS AND GENERAL PROVISIONS

1.1. Name of the Organization
The official name of the organization is:
Brand Management and Marketing Association (BMMA).
1.2. Nature of the Organization
BMMA is an international professional association established for the purpose of promoting excellence in:
  • brand strategy
  • digital marketing
  • marketing technology
  • strategic management
  • affiliate and performance marketing ecosystems.
1.3. Institutional Character
BMMA operates as a professional and institutional platform uniting distinguished experts, executives, strategists, and innovators within the global marketing and digital business sectors.
1.4. Core Values
The Association conducts its activities based on the following principles:
  • integrity and transparency
  • professional excellence
  • innovation and technological progress
  • collaboration and knowledge exchange
  • international cooperation.
1.5. Scope of Activities
The Association may engage in the following activities:
  • professional networking initiatives;
  • expert forums and conferences;
  • research and analytical publications;
  • industry advisory activities;
  • professional certification and recognition programs.

ARTICLE 2

MISSION AND STRATEGIC OBJECTIVES

2.1. Mission
The mission of BMMA is to identify, unite, and support highly qualified professionals who have significantly contributed to the advancement of:
  • marketing innovation
  • digital brand ecosystems
  • affiliate and performance marketing
  • technological solutions shaping the global digital economy.
2.2. Strategic Objectives
The Association pursues the following objectives:
  1. Identification and recognition of leading experts in global marketing and digital innovation.
  2. Development of an international professional community promoting collaboration and knowledge exchange.
  3. Promotion of professional achievements and industry leadership among members.
  4. Advancement of professional standards in branding, digital marketing, and marketing technologies.
  5. Support of continuous professional development among members.

ARTICLE 3

MEMBERSHIP

3.1. Nature of Membership
Membership in BMMA is selective and granted only to individuals who demonstrate outstanding professional competence and industry influence.
Membership signifies recognition of professional standing within the global marketing and digital business community.
3.2. Categories of Membership
The Association may establish the following membership categories:
  1. Full Member
  2. Professionals meeting all eligibility criteria and admitted through the formal evaluation procedure.
  3. Honorary Member
  4. Individuals recognized for exceptional contributions to marketing, technology, or business innovation.
  5. Advisory Member
  6. Experts invited to provide professional consultation or strategic guidance.
  7. Institutional Partner (Non-Voting)
  8. Organizations cooperating with the Association in professional initiatives.

ARTICLE 4

MEMBERSHIP ELIGIBILITY

4.1. Candidates for membership must demonstrate:
  • substantial professional experience (generally not less than 10 years in strategic or leadership roles);
  • recognized expertise in fields including digital marketing, branding, affiliate ecosystems, marketing technology, or strategic brand development;
  • documented professional achievements.
4.2. Acceptable evidence of professional impact may include:
  • academic or professional publications;
  • media interviews and expert commentary;
  • conference presentations;
  • leadership roles within recognized organizations;
  • verifiable business achievements or innovations.
4.3. Candidates must demonstrate professional integrity and alignment with the values of the Association.

ARTICLE 5

ADMISSION PROCEDURE

5.1. Application Submission
Applicants must submit:
  • a formal application;
  • professional curriculum vitae;
  • documentation confirming professional achievements;
  • additional materials requested by the Selection Committee.
5.2. Evaluation Process
Applications undergo a multi-stage review procedure:
  1. preliminary administrative verification;
  2. professional qualification assessment;
  3. expert interview (if required);
  4. evaluation by the Selection Committee;
  5. final approval by the Board.
5.3. Selection Principles
All applications are evaluated according to the principles of:
  • transparency
  • equal treatment
  • merit-based evaluation
  • professional objectivity.
5.4. Approval Rate
The Association maintains a selective admission policy and reserves the right to limit membership approvals to maintain the quality and prestige of the professional network. 

ARTICLE 6

RIGHTS OF MEMBERS

Members of the Association have the right to:
  1. participate in professional events and initiatives organized by BMMA;
  2. contribute to industry dialogue and research initiatives;
  3. access professional resources and analytical materials;
  4. engage in strategic collaborations with other members;
  5. use the official designation:
Member of the Brand Management and Marketing Association (BMMA).
Members may also be featured in Association publications, reports, and professional showcases.

ARTICLE 7

OBLIGATIONS OF MEMBERS

Members shall:
  1. comply with the Charter and internal regulations of the Association;
  2. uphold professional and ethical standards in their professional activities;
  3. refrain from actions that may damage the reputation of the Association;
  4. maintain professional integrity in all public representations of membership.

ARTICLE 8

GOVERNANCE STRUCTURE

The governance structure of BMMA consists of:
  1. Board of the Association
The Board is the supreme governing body responsible for strategic decisions, including:
  • approval of new members;
  • adoption of internal regulations;
  • appointment of committees.
2.President
The President represents the Association in institutional matters and oversees strategic development.
3.Secretary
The Secretary ensures proper documentation, recordkeeping, and procedural compliance.
4.Expert Committees
Committees may be established for:
  • membership evaluation
  • professional standards
  • research and innovation.

ARTICLE 9

BOARD DECISION-MAKING

9.1. Meetings of the Board shall be conducted in accordance with the Charter and internal regulations.
9.2. A quorum shall be established when more than fifty percent of voting participants are present.
9.3. Decisions are adopted by simple majority vote, unless otherwise specified in the Charter.
9.4. Voting procedures may be:
  • open recorded vote
  • secret ballot (where applicable).

ARTICLE 10

DOCUMENTATION AND RECORDS

The Association maintains official records including:
  • membership register;
  • board meeting protocols;
  • certification letters confirming membership;
  • official extracts from the Charter.
All documentation shall be archived in accordance with internal governance and compliance standards.

ARTICLE 11

PROFESSIONAL ETHICS

Members must adhere to the following ethical standards:
  • transparency in professional communications;
  • avoidance of conflicts of interest;
  • respect for intellectual property;
  • adherence to international business ethics.
Violations may result in disciplinary measures.

ARTICLE 12

DISCIPLINARY PROCEDURES

12.1. Grounds for disciplinary action include:
  • violation of the Charter or internal regulations;
  • misrepresentation of professional credentials;
  • actions damaging the reputation of the Association.
12.2. Possible disciplinary measures:
  • formal warning;
  • suspension of membership;
  • termination of membership.
12.3. Decisions regarding disciplinary actions shall be adopted by the Board.

ARTICLE 13

CONFIDENTIALITY

Members shall respect the confidentiality of internal materials, discussions, and strategic initiatives of the Association.
Disclosure of confidential information without authorization is prohibited.

ARTICLE 14

FINAL PROVISIONS

14.1. This Regulation shall enter into force upon its approval by the Board of the Association.
14.2. Amendments may be adopted by Board resolution.
14.3. In case of discrepancies between this Regulation and the Charter, the Charter shall prevail.
14.4. This Regulation was adopted in accordance with the Charter of the Brand Management and Marketing Association (BMMA) and constitutes an official internal governance document of the Association.